Guide
What is a wholesale line sheet?
A line sheet is a one-to-two-page or longer document a brand gives stores (stockists) that lists its products, wholesale prices, minimum order, sizes and delivery dates, so the store can place a wholesale order.
What goes on a line sheet?
A good line sheet answers every question a store has before it orders. Most carry the same fields:
| Field | Why it matters |
|---|---|
| Image | Lets the buyer recognise the style at a glance |
| SKU or style number | Avoids mix-ups when the order is processed |
| Wholesale price | The price the store pays, often shown before VAT |
| Retail price | The suggested selling price, if you share it |
| Sizes | So the store can order each size it needs |
| Minimum order | The smallest order you accept |
| Delivery window | When the goods ship |
| Order deadline | The last day to order for that delivery |
| Price date | The date the prices are valid from, so a stale sheet is easy to spot |
What is the difference between a line sheet, a catalogue, a lookbook and an order form?
Send a lookbook to introduce a season and a line sheet to a store that wants to buy. Make the line sheet double as the order form so there is one document to fill in. See also line sheet vs catalogue vs lookbook.
- Line sheet: products, wholesale prices and terms, for a store that is ready to order.
- Catalogue: the wider range, often with retail prices and without ordering terms.
- Lookbook: styled photography that sells the mood of a season, usually without prices.
- Order form: the sheet the store fills in to place the order. It is often the last page of a line sheet.
What is a minimum order?
A minimum order is the smallest order a brand accepts from a stockist, set as an amount of money, a number of pieces, or both. A free-shipping threshold is a separate amount above which the brand covers delivery. Show both on the line sheet before the store picks any quantity, so nobody finds out at the end. More in order deadline, minimum order and price date.
What are common line sheet mistakes?
- Sending a stale PDF after prices or availability changed.
- Retyping the returned order into your store by hand, where sizes and quantities slip.
- Showing every stockist the same price when some have their own.
- Leaving out the order deadline and the delivery window.
How do I make a line sheet for Shopify?
If your products already live in Shopify, build the sheet from a collection instead of redrawing it in a document. With Carnet:
- Pick a Shopify collection. Carnet builds the sheet from your products and detects size grids.
- Choose the wholesale price for the link: a stockist's Shopify B2B company prices, a price tier, a percentage off retail, or retail.
- Set your terms: delivery window, order deadline, price date, minimum order and free-shipping threshold.
- Create a link for each stockist and share it. The stockist orders by size, and the order arrives in your Shopify admin as a draft order or order request.
Where does Carnet fit?
Carnet is a Shopify app with a Free plan. It does not take payments from buyers or show stock levels. Follow the guide to create your first line sheet, or see how the wholesale order form works for your stockists. A sample sheet is coming soon.
Frequently asked questions
What is the difference between a line sheet and a catalogue?
A line sheet is built for ordering: wholesale prices, sizes and terms. A catalogue shows the wider range and usually has no ordering terms.
Does a line sheet include retail prices?
Often yes. A line sheet usually lists the wholesale price and may list the suggested retail price. Include it if stores ask about their margin.
Can a line sheet also be the order form?
Yes. A line sheet where the store enters quantities by size and sends them is both. That is what a Carnet link is.
Make your first line sheet.
Install Carnet, pick a collection and send a link on the Free plan.